Zuleica RendallIN GOOD COMPANY

STRATEGY · BRAND · PLACE

Zuleica
Rendall

Founder & Creative Director
In Good Company

A clear point of view.
A sense of place.

Zuleica Rendall in a navy suit, looking down as she buttons her jacket in a sunlit interior

A LITTLE INTRODUCTION

I work where brand,
real estate, and place meet.

I’m Zuleica, founder and creative director of In Good Company. I bring strategy, storytelling, and a designer’s eye to the way a business or place presents itself to the world.

My background in commercial real estate marketing shapes how I work: understand the context, consider the people, find a clear direction, and carry it through the details. That thinking connects research and positioning with identity, investor communications, and creative direction.

I’m especially interested in the next chapter of existing places, and how their character can inform what they become.

THE PRACTICE

In Good Company

An independent strategy and creative practice
connecting brands, people, and places.

01Research & positioning
Understanding the context, the audience, and what makes a brand or property distinctive.
02Brand development
Giving a clear direction its voice, visual identity, and expression.
03Real estate storytelling
Bringing structure and clarity to property narratives, investor presentations, and project communications.

LET’S CONNECT

Have something
in mind?

For project inquiries, collaborations, or a conversation.